What is Lefty's Reading Challenge?
- Lefty’s Reading Challenge is a free literacy program that gives schools an opportunity to win money for their libraries, school-wide pizza parties plus free NASCAR race tickets for staff, students and parents!
- Since 2009, Lefty's Reading Challenge has been an enormous success with thousands of students participating. Our 2016-2017 program had over 150,000 students participate in 250 schools. Isn't that cool?
- Lefty’s Reading Challenge is seen by educators as a useful tool to stimulate reading and is in compliance with the Common Core State Standards (CCSS) requirements.
So how does Lefty's Reading Challenge work?
- Students must complete 20 books or reading assignments during the month-long Reading Challenge.
- Students return a signed Registration Form and receive a FREE membership to Lefty's Kids Club.
- Based on enrollment, schools with 100% participation will earn prize money for their school library.
- Schools must register to participate in the challenge.
- If your school registers during our early registration period, your Principal and (2) guests will be invited to ride in the Official Pace Car on our 2-mile oval at speeds of over 100+ mph!
- This program is FREE to all participating schools.
Register your school for Leftys' Reading Challenge:
- Registration opens August 13, 2018
- Early Registration closes/Deadline for Pace Car Rides is September 14, 2018
- Stay tuned for how to Register your school
- The 2019 Lefty's Reading Challenge will take place January 14 - February 8.
Contact for more information:
Account Executive, Youth Marketing
Coordinator, Cross-Cultural Marketing